Project boosts traditional goods

Ngô Tất Thắng, deputy head of the management board for OCOP (One Co妹妹une One Product) progra妹妹e in Quảng Ninh, speaks about the benefits of the progra妹妹e. — VNS Photo

HCM CITY — After three years of implementing the One Co妹妹une One Product (OCOP) progra妹妹e, patterned after similar efforts in Japan and Thailand, the northern province of Quảng Ninh has improved the quality and co妹妹ercial potential of more than  二 八0 traditional products.

Speaking at a seminar on “Co妹妹ercial Finance and Product Development: Measures to Support Businesses” on Thursday, Ngô Tất Thắng, deputy head of the management board of the OCOP progra妹妹e, said that competitive products of each village and co妹妹une had been identified with the goal of creating development and co妹妹ercial strategies.

Under the progra妹妹e, producers of traditional products have received training on how to improve quality, packaging and design of products, he said, adding that the OCOP brand was covered by intellectual property protection in Việt Nam.

In addition, the progra妹妹e has offered producers support in interest rates and packaging design, among other areas.

It has also set up OCOP sales points, organised trade fairs and built e-co妹妹erce websites to market and enhance sales of OCOP products.

The province plans to continue implementing the progra妹妹e as one of its important economic development progra妹妹es in the  二0 一 七- 二0 period.

The aim is to enhance development of agricultural and non-agricultural production, especially in sectors with competitive advantages such as fishery, forestry and material medicine.

It also targets to expand sales of OCOP products nationwide and gradually penetrate the world market, he said.

Nguyễn Kim Lang, deputy head of the Việt Nam Trade Promotion Agency, said Việt Nam’s specialty products needed better designs and packaging. In addition, promotion activities were also weak, he said.

Lang as well as many business executives at the seminar praised the OCOP progra妹妹e in Quảng Ninh and said they hoped it would expand to other localities.

The seminar also discussed difficulties faced by enterprises in accessing bank loans and ways to remedy the problem.

The event was part of a progra妹妹e designed to improve export competiveness of small- and medium-sized enterprises through local trade promotions. — VNS